Nest PureAir goes where it's needed and cleans the air.
Nest Pure Air
Simple. Smart. Mobile
Indoor air pollution is one of the most overlooked threats to health. According to the Environmental Protection Agency, the air we breathe indoors can be five times as polluted as outdoors. As our air quality continues to worsen, the adoption of air purifiers has been accelerating rapidly. Nest sees opportunities in this rapidly growing market and is interested in the possibility of extending their current product offerings to include products in this space. They currently produce “smart” thermostats, and security camera systems.
How can only ONE air purifier provide thoughtful cleanness for the whole family?
It goes where it's needed smartly.
What does "SMART" mean to a family?
Communication between users and the machine should be easy, intuitive and personal.
How does it position on the market?
How it evolved in design process
Research
Persona
Pain points
Need one for each room therefore costs add up
It’s heavy to and annoying to move the air purifier from one room to another
No idea of the best time the air purifier should open
User interface is confusing and hard to understand
