Map the System to Be Studied
Who are "influencers"?
Platform churn:
What makes platforms grow & Die?
What amplifies & kills influencer lifecycle?
Stakeholder Analysis
Who are stakeholders? What do they care about?
Scanning: STEEP+ Analysis
Exploration: Future Wheel
Interview
“I want to show you guys fashion stuff and family ….I’m worried, hey, who wants to listen to that, but that’s part of me.”—— a bodybuilder influencer.
We interviewed Merchlabs executive team, several of their influencer partners and followers. And we found there is always a struggle of what and how to post on social media among authentic life, expertise and merchandise promoting.
Insight
Opportunity
Helping to create compelling and personal content that helps influencers thrive and gives their followers the personal experiences they desire.
CanU is social platform where followers challenge their favorite influencer to do fun tasks. The influencer will choose from the top voted challenges and perform any challenge he or she likes.
