Prismacolor

Innerview

Virtual college tour from anywhere

Newell Brands has grown Prismacolor business by continuing to produce high performing products reaching both the professional and the arts and crafts marketplace. As professional artists and designers are moving from paper to the screen, our challenge is to envision how Prismacolor, the biggest color pencils and makers business, can translate its core brand value into a digital future.
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Strategy Roadmap

From 2017
Evolving brand to focus on professionals

Redesign color pencils and markers product line to meet professional artists expectation.
A new VBL should communicate the value of helping aspiring artists to achieve.

2017 - Bridge
Level Up App: A digital learning and drawing tool

Prismacolor is about helping aspiring artists to achieve. This is happening in both analog and digital world. So we provide Prismacolor Level up, a tablet based learning and drawing tool catered to enthusiasts who aspire to learn professional techniques. On the app you can first learn tutorials and level up your drawing and coloring with an enjoyable experience.

Responsive digital drawing experience

For the interactive learning experience,
users set their expected accuracy and Level up app will give relative feedback.

Get interactive feedback on drawing techniques immediately.

Get guidance step by step.

In addition, users learn how to choose and apply color using professional method.

Wireframe

Digital drawing tool

Prismacolor in 2025
Smart Drawing

Smart Drawing is using your preferences to make your drawing work faster and more attractive. Prismacolor helps convey your idea to the best of its possibilities through aids learnt from your drawing style and preferences.

Design process

What’s the core brand promise of prismacolor?

Help aspiring artists to achieve

How does this translate into a digital future?

Ethnographic research

User test and observation on prismacolor's current product line to understand the pain points

Expert interview with concept designers and teachers from Art Center to gain insights out of expertise

Field observation at art materials store to learn how people make the purchase decisions

Comparison between digital drawing and analog drawing to find the differences and similarities

S.T.E.E.P.X analysis

S.T.E.E.P.X analysis

Future trend study

Future trend study

Ideation

Mockups

Final Prototype

Air Purifier

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Primaverra

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Prismacolor

Strategy / Product / Package / UX

Net2Work

UX / UI

CanU

Strategy / UX

Share'nCook

UX / UI

Parallel Trolley

Product Design

Fomula E

A maker at heart.

Urban E-Bike

Product

Elder Care

Design Research