Primaverra
Life beautifully reimagined
Depression is a significant predictor of suicide in elderly Americans. Numerous studies over the past decade have shown that feeling loneliness is associated with more depressive symptoms in both middle-aged and older adults. This project is to build a brand that inspires and empowers seniors to lead joyful and healthy lives in their late years. Primaverra origins from Italian word Primavera, which means spring, life beautifully reimagined.
Strategy Roadmap
Primaverra Fit
Moving forward, Primaverra offers product ecosystem for seniors' hobbies. It will include hiking poles, sewing kits, knitting package, etc. By collecting the data from the sales of those product, we learn seniors' habits and preference help them connect with people who have similar interests and build community.
It reads your biometrics and reminds you a proper pace.
It helps track your fitness and find your loved community.
How did I develop the brand Primaverra
I started with this question
Value Proposition
With our product and service ecosystem for seniors, it’s easy for you to get connected to technology, enjoy companionship and explore the world. You are never too old to feel young!
Posters
